To stand out in today’s market you need a brand and product story that cuts through the noise.
MESSAGING
MARKETING
CREATIVE
We partner with modern brands and start-ups to find
what makes your business unique in the market, why people will love you, and how your story comes to life in culture through high-impact messaging.
Custom solutions to position brands for the culture and markets of tomorrow
BRAND STRATEGY
Distinctive brand strategy that unlocks opportunities and ensures business growth well ahead of the cultural curve
Cultural analysis
Strategic positioning
Brand framework
Value prop
BRAND MARKETING
Strategic full-stack marketing solutions to capture and build demand and optimize reach and acquisition
Brand expression
Channel/Comms planning
Consumer analysis
Go-to-market strategies
STORY + EXPERIENCE
Creative activation and storytelling through a seamless brand ecosystem of social, partner, and IRL channels
Social strategy
Campaigns and Activations
Influencer/Creator
Community development
A full-service approach
Connecting the dots between your business, culture, and breakthrough creative is our superpower
Culture-driven
We conduct comprehensive analysis of culture and audience to identify needs and behaviors that can unlock business growth and catalyze commercial opportunities
Creative led
We are lateral thinkers and dot connectors, crafting creative programs that deliver on business goals in delightful and innovative ways.
Business-minded
We work with business leaders and entrepreneurs to truly understand the business and what drives the market so we can deliver effective solutions, not marketing jargon
360 Solutions
Our network of experts help us execute across a variety of disciplines and touchpoints to maximize impact and returns
About Whitney
WHA Strategies is a boutique consultancy led by award-winning agency exec and strategy leader Whitney Alexander.
As a creative thinker with a relentless curiosity about culture and the humans who drive it, Whitney partners with business and marketing leaders to identify growth opportunities that are propelled by cultural and consumer forces.
Starting her career in the music industry, she transitioned to advertising as the first strategy hire at Colleen DeCourcy’s creative studio, Socialistic. In the 15+ years since, she has built content practices for Red Bull, developed enterprise social for Microsoft, driven brand and product positioning for Verizon, amongst other category-leading work. Whitney has led success across all categories and industries but continues to focus on travel, technology, telecom, luxury, retail, and CPG.
Whitney is a serial connector, an ardent community-builder, and always has a few concurrent side projects to keep her creative juices flowing. She splits her time between Brooklyn and Connecticut and is either hiking or reading the internet.
🗞 The Modern Middle: a newsletter on the modern midlife
🍻 Trivial Others: Matchmaking meets pub trivia in NYC
Work and past clients
Microsoft Global
Brand + Social Strategy
Developed an enterprise social playbook that set the vision and execution of their global practice
The Unlock: Adopt the language of social to humanize the brand for both b2b and b2c audiences.
Ulta Beauty
Brand + Social Strategy
Repositioned the brand to capture an evolved beauty audience while shaping the culture of beauty.
The Unlock: Beauty is not about a final, perfect product. It’s about play and exploring possibilities.
Marshalls / TJX
Positioning + Community
Unlocked growth through brand-centered community and advocacy strategy.
The Unlock:The zeal of the superfan is most potent when organized, directed, and amplified.
Verizon Fios
Editorial Strategy + Influencer
A brand partnership with Faze Clan that positioned Fios as the only ISP choice for gamers
The Unlock: Gamers don’t listen to brands, but they will listen to trusted voices using their language.
Let’s work together
We create custom solutions tailored to your business needs.
Need help pinpointing your business’s need? We can help with that too.
Need a 1-hour strategy session for a quick hit of clarity or inspiration?